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Working with a family business was rewarding. Along with the recommendations and business case we presented to them, I made a sample Facebook Ad and suggested web design changes and a logo tweak.
Sample Facebook Ad
Old Logo
Suggested Logo
Sample Facebook Ad
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Facebook Ad and Logo
One of Lydia's goals is to showcase the unique designs they have to offer. With that in mind, I designed the Ad to convey that to the consumer.
The alternate logo I suggested emphasizes the family aspect of the business. Consumers will be more responsive to this friendly brand.
Product Page - Before
Product Page -After
Product Page - After - Clean
Product Page - Before
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Web design suggestions
Followed UI best practices to make suggestions to their current designs. The goal was to increase sales and turnover from Lydia's current advertising spend.
Suggestions included: more visible price and cart. "Buy" button change.
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