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Even after finishing my work with Senal, my team was the greatest asset I gained.
US Plan
US Plan
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Go to Market Strategy
We condensed reams of data retreived from research reports and interviews we conducted into actionable strategies. Our plan revolved around targeting year round construction regions.
Competitor Pricing
Competitor Pricing
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Disruptive pricing
The tracking industry isn't the fastest one in terms of innovation. However, our team realized we can disrupt the industry by pricing Senal's offering in a different way. Competitors have a high price up front or a high monthly fee, Senal would have a per use pricing.
List of investors pitched
Shark Tank (TM)
List of investors pitched
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Pitching the sharks
My last contribution to Senal was pitching the business case we made to Ann Arbor Angels and venture funds. It seemed like a scene from Shark tank where everything we presented was contended. However, it allowed us to strengthen the business case for the next funding round.
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